quote Why doesn’t my web site appear on the first page of Google? quote

Why are my competitors' web sites doing so much better than mine? I know my web site gets lots of visitors, so why do I get so few leads?

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HOW TO
TROUBLESHOOT AN UNDERPERFORMING WEB SITE

OPTIMISING FOR PERFORMANCE

If your web site fails to appear in search engine results for your target keywords, there are three places to look.

  • First make sure there are no technical features within your web site that are preventing it from being fully indexed by the search engines. Much of this can be done by inspection, as some common technical features are known to be problematic for search engines. But if you want to leave nothing to chance, then we recommend using professional diagnostic tools, such as those provided by Google.
  • Next ask yourself whether you are targeting the right keywords. If you target keywords that are too popular, you will find it difficult to compete for search engine placement. If you target keywords that nobody searches on, you will get too few visitors. Keyword research tools can tell you how many people are searching using your target keywords and how much competition there is from other web sites. This will enable you to focus in on your most important keywords, namely keywords that are relevant, searched on frequently by your customers and relatively free of competition.
  • Finally, make sure your web pages are optimised for your target keywords. Search engine optimisation is the art of constructing web pages in a way that makes them attractive to search engines for your target keywords.

A technically robust web site optimised for the right keywords will bring visitors. But what if those hard won visitors fail to convert into customers once they arrive at your web site?

OPTIMISING CONVERSION PERFORMANCE

To be effective at converting visitors into customers, your web site needs to have engaging content, easy navigation, well defined calls to action and clear conversion paths for your visitors to follow. If you have all that, but your visitors are still not converting, then it's time to look at how visitors interact with your web site more closely.

Clickpath diagnostics enables us to track visitors to your web site on a visit by visit, click by click basis. If visitors are not responding to your calls to action or are failing to follow your carefully laid conversion paths, this will quickly become apparent from our analysis. Not only that, we can even isolate and analyse how specific groups of visitors behave, enabling you to address specific problems with specific market segments. For example, your problem may lie with visitors from a particular country? Or perhaps repeat customers convert more readily than new visitors? Whatever the problem, clickpath diagnostics provides you with a formidable troubleshooting tool.

WHERE TO BEGIN

Our internet marketing audit provides an independent, professional report on your web site from both a technical and marketing perspective. At the end of our review, you will have a list of quick win actions you can take straight away, together with strategic advice on how to plan your internet marketing strategy.

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