START YOUR PAY PER CLICK CAMPAIGN NOW

Appear on the first page of Google from day one.
Price per click starts at only a few pence. You set the maximum daily budget.
You pay only when a visitor clicks through to your web site, no matter how many times your ad is shown!
Campaigns can be targeted globally or at specific countries or regions.

Your campaign could be sending new leads to your web site within days! Contact us now to get started.

01865 205069

TAKE THE LOTTERY OUT OF
SEARCH ENGINE MARKETING!

Even with good search engine optimisation, the success of your search marketing efforts will be determined largely by the ranking methods used by search engines, over which you have no control.

They decide which keyword searches will result in your web site being shown. They decide what message your prospect sees when your site is included in a list of search results. And they decide which page your visitor lands on when they click through to your web site.

An internet marketing strategy based only on natural listings is a high risk strategy.

WHAT IS PAY PER CLICK (PPC) ADVERTISING?

All the major search engines now offer pay per click advertising programmes. The concept is quite simple. Pay per click search engines place sponsored ads on search result pages, usually on top and to the right of the natural search results.

Advertisers specify which keywords they would like to trigger their ads and pay only when a prospect actually clicks through to their web site. The placement of the ad and the price of the click is determined by auction, with advertisers bidding against each other for a given set of keywords (i.e. keyword bidding).

WHY PAY PER CLICK ADVERTISING WORKS

Every time somebody clicks through to your web site from a ppc campaign, they have already run a specific keyword search and then clicked through to your web site from your ad. This makes ppc referrals highly qualified and motivated to respond to your offer. And remember, you only pay when visitors click through to your web site, no matter how many times your ad is shown.

But you don’t have to take our word for it. Pay per click campaigns are also highly measurable, enabling a number of key metrics to be readily tracked, including click through rates, cost per click, conversion rates, cost per acquisition and, of course, return on investment.

PAY PER CLICK CAMPAIGN MANAGEMENT

Our ppc campaign management service includes campaign design, optimisation and tracking, all backed up by professional keyword research and keyword bidding. We will update you on campaign progress on a regular basis and provide you with access to online reports, so you can see you your campaign is faring whenever you like. You remain in control of the budget at all times.

COUNTRY TARGETED CAMPAIGNS

Pay per click is the ideal way to target prospects in specific countries or regions. This is especially useful if your marketplace is geographically defined or if you want to 'test the water' with a trial campaign running in a specific country or countries.