KEYWORD CONSULTANCY

We recognise that many businesses prefer to keep their search engine optimisation (seo) and pay per click (ppc) operations in house. That's why we now offer our keyword research skills on a consultancy basis, working directly with your web design or marketing teams.

To discuss your requirements, or for a quotation, please contact us using any of the methods below.

Telephone01865 205069

Emailsales@oxfordwebwise.com

online enquiry

WHAT KEYWORDS ARE YOUR
CUSTOMERS SEARCHING ON RIGHT NOW?

Keyword research is fundamental to your search engine marketing strategy. Get your keyword research wrong at the outset and every subsequent step of your strategy will be compromised.

  • Target keywords that too few people are searching on and nobody will find you.
  • Target keywords that everybody else is targeting and you will find it impossible to stand out from the crowd.
  • Target keywords that are not relevant to your products and services and your visitors will not convert into customers.

PROFESSIONALS DON'T GUESS!

You may have already generated a list of keywords, perhaps by brainstorming ideas with your staff and associates. And that is a very good starting point. But do you really know whether your propsects are actually searching on those keywords? Could they be using keywords that you have no thought of?

That's where professional keyword research can help.

Typically, a keyword research project undertaken by us includes:

  • A facilitated workshop with you and your staff to generate an initial list of keywords. As outsiders to your business, we are able to help you generate the widest possible list to begin with;
  • Competitor analysis, to discover what keywords other businesses in your sector are targeting;
  • Keyword research using a variety of keyword suggestion tools.* These enable us to exapnd the keyword list to include terms that are actually being used by real people every day to find products and services like yours.
  • Keyword evaluation, to measure the effectiveness of each keyword (i.e. the number of times the keyword is search on, both globally and in the UK and the number of other web sites that are targeting those keywords).
  • Recommendations on the most suitable keywords to target in both your search engine optimisation (seo) and pay per click (ppc) campaigns.

Professional keyword research is an integral part of all our web design and campaign management services. We can also provide these services on a consultancy basis, working directly with your existing web design or marketing teams.

* As well as the keyword suggestion tools provided by the major search engines, we use several commercial tools that are based on databases of searches carried out by millions of real people on hundreds of search engines worldwide, including Google, Yahoo and MSN.