HOW CAN WE HELP?

We can design and implement a fully managed search engine marketing strategy on your behalf. Alternatively, we can work with your existing web design or marketing team to provide specific, independent advice on any aspect of search engine marketing. Particular areas of expertise include:

  • search engine optimisation (seo);
  • pay per click (ppc) campaign design and management;
  • professional keyword research;
  • campaign tracking and reporting;
  • internationally targeted campaigns.

For an informal discussion of your requirements, please contact us using any of the methods below.

Telephone01865 205069

Emailsales@oxfordwebwise.com

online enquiry

THE POWER OF SEARCH ENGINE MARKETING

WHAT IS SEARCH ENGINE MARKETING (SEM)?

Search engine marketing is the application of various techniques to drive qualified leads to your web site using search engines. The most commonly employed techniques are search engine optimisation and pay per click advertising, which focus on natural search results* and sponsored links respectively.

At Oxford WebWise, we like to add another dimension to the mix - maximising the probability that visitors driven to your web site through search actually convert into profitable customers as a result. That means attracting the right visitors in the first place, then having a web site that is designed to work hand in hand with your search marketing strategy to deliver conversions.

THE INGREDIENTS FOR SUCCESS

The cornerstone of any successful search marketing campaign is good keyword research, but it is so often neglected. Professionals use keyword discovery tools to ensure your campaign targets keywords that your potential customers are actually using every day to find products and services like yours. Guessing doesn't work.

A good search marketing strategy will strike a balance between natural* and paid search. Search engine optimisation can improve your chances with natural search, but in practice you have little control over whether or how your message is presented. With pay per click advertising, you pay a small fee whenever a visitor clicks through to your web site. In return, you get to control the keywords that trigger your ad, the message that is presented and the page your visitor is taken to when they click through to your web site. Pay per click is cost effective, low risk and measurable. That's why it is the fastest growing sector of internet marketing today. And it works!

Of course, to maximise your chances of converting visitors into customers, your web site should be technically robust, easy to use and should provide content that is both relevant and engaging. But your web site should also provide clear calls to action and conversion paths for your visitors to follow. And your web site and internet marketing strategy must be deigned to work together to deliver your business goals.

Finally, if you serve an international marketplace, you should consider providing local language versions of your web site. But you need to make sure your marketing message and internet marketing strategy are not compromised in the process. Web site localisation ensures that your web site is deployed successfully in your target market place.

* In search engine parlance, the term 'natural search results' refers to the set of results that are built using the search engine's own ranking methods to determine which web sites are most relevant to the keywords used in a search.