INTERNET MARKETING AUDIT

Our internet marketing audit is one of the most comprehensive available on the market today, looking not only at the performance of your web site, but also providing an analysis of the competitive online landscape in which your business operates.

To discus your search engine optimisation requirements, please contact us using any of the methods below.

01865 205069

sales@oxfordwebwise.com

SEARCH ENGINE OPTIMISATION (SEO)

Put simply, search engine optimisation is the process of making your web site attractive to search engines, usually in order to increase your search engine positioning for one or more search keywords.

Sometimes it doesn’t take much to make the difference. Just improving your search engine positioning from 11 to 10 makes the difference between a first and second page listing, which could increase tenfold the chances of a visitor clicking through to your web site.

Our search engine optimisation process is grounded in a comprehensive and up to date knowledge of how the major search engines work. How they find your web site, how they include your web site in their search index, how they rate your web site relative to others and how they rank your web site in a list of results for a given keyword search.

Successful search engine optimisation is about optimising every stage in this process.

IT'S NOT JUST ABOUT KEYWORDS!

Of course, targeting the most appropriate keywords in the right way is fundamental to search marketing success, which is why we offer professional keyword research and web page optimisation as a standard part of our SEO services.

But no amount of search engine optimisation will help if the design of your web site is preventing search engines from fully indexing all your web pages. That’s why our starting point is always to evaluate your current search engine performance and diagnose any indexing problems. Our extensive toolkit includes Google’s own diagnostic software for troubleshooting Google indexing problems.

INBOUND LINK BUILDING

Having inbound links from quality web sites is seen by most search engines as a form of peer endorsement, so having an effective link building strategy is key to your search marketing success. Ideally, you will want to acquire relevant, one way links from other web sites that rank well. As part of our search engine optimisation services, we can help you implement an effective link building strategy and manage the acquisition of suitable links on your behalf.

COMPETITOR ANALYSIS

The keywords you target and the inbound links you acquire are fundamental to your search marketing success. Using specialist software, we can find out which keywords your competitors are targeting and which web sites are linking to them. This not only gives you a head start in developing your own search marketing strategy, it can also give you vital business intelligence on your competitor’s marketing activities.