tell me how to . . . 
GET STARTED TODAY
Find out how to tap valuable business intelligence from your web site visitor logs. You may already have much of the information we need for our analysis in your visitor logs. If not, we can advise on the simple changes your web site hosting company needs to make.
To discuss your requirements, contact us using one of the methods below.
01865 205069
sales@oxfordwebwise.com
EXTRACT BUSINESS INTELLIGENCE FROM YOUR WEB SITE TRAFFIC STATS
When somebody visits your site, they leave behind a trail of valuable information, both about themselves and about what they did when they were on your web site. Our methods for analysing web site traffic stats allows us to aggregate this information into statistically significant samples and to query the results in just about any way you can think of. This gives us a formidable tool for mining business and marketing intelligence from your web site visitor logs.
By their nature, business intelligence projects tend to be bespoke. However, here is a selection of techniques that we typically employ to build business intelligence reports for our clients.
MARKET SEGMENTATION
All our reports can be segmented according to an attribute of the visitor (e.g. country of origin), their behaviour (e.g. whether they saw a particular page, how long they spent on your web site) or their relationship with your business (e.g. whether they are an existing customer, repeat or first time visitor).
REFERRALS ANALYSIS
A typical internet marketing strategy will rely on a number of channels, including natural search, pay per click, paid placement on other web sites, e-mail campaigns and so on.
Our web analytics software allows us to break down your visitor information according to how they found you. Where they found you using a search engine, we can also tell what search phrases they used and whether those searches resulted in a conversion.
PRODUCTS VIEWED
What products are people most interested in and are different market segments interested in different products?
We can track the number of visitors that viewed a particular product or class of products and segment those reports according to one of your specified market segments. Perhaps you want to know how popular a particular product class is in a specific country? Results can be viewed side by side, so you can make a direct comparison between products and segments.
COUNTRY AND REGION OF ORIGIN
Using IP geo-location technology, we can locate the country of origin of your visitors, and, in some cases, break that information down to the regional level.
This information is particularly useful if you serve and international marketplace or if you are running country targeted pay per click campaigns.