tell me how to . . . 
START TRACKING YOUR
CAMPAIGNS TODAY
Our reports allow you to attribute sales and leads to individual campaigns. You can view the results side by side, enabling you to make informed decisions on where to spend your advertising budget.
Most campaigns can be easily configured for tracking and reporting, so you could get started straight away.
To get started, contact us using one of the methods below.
01865 205069
sales@oxfordwebwise.com
CAMPAIGN MEASUREMENT FOR PPC & OTHER MARKETING CAMPAIGNS
We can provide regular reports on all your internet marketing campaigns, including pay per click, natural search, paid placement, e-mail and newsletter campaigns. We can even track some offline campaigns.
The information our reports provide is invaluable in optimising your internet marketing strategy and making informed decisions on how to spend your advertising budget in the future.
Here are some examples of the campaign tracking reports we can provide you with.
PERFORMANCE REPORTS
Campaign reports track a range of key metrics for each campaign, including orders and revenue, conversion rate, return on investment (ROI) and cost per acquisition (CPA). For pay per click campaigns, we can also report on cost per click and revenue per click. Campaigns are shown side by side, so you can see immediately which campaigns are performing well and which are not.
MARKET SEGMENTATION REPORTS
Market segmentation reports can be used to pick out and report on those niche markets that are most meaningful to your business. For example, you may want to report on campaign performance in a particular country, or to see how new visitors respond to your campaigns compared to existing customers.
In particular, this type of report provides you with the information you need to plan further campaigns that are finely tuned to specific, niche markets.
KEYWORD REPORTS
For search engine based campaigns, we can even show you how many visits were generated from each search keyword used to find your web site site and which of those keywords is best at converting visitors into customers. This information is invaluable when you come to optimise your pay per click campaign, where you are actively bidding for keywords against your competitors. It also enables you to optimise your web pages for natural search using the most effective keywords.
TROUBLESHOOTING POORLY PERFORMING CAMPAIGNS
If your campaigns are not driving the conversions you expect, we can use clickpath diagnostic techniques to find out why. For more information, see clickpath diagnostics.