tell me how to . . . 
IMPROVE CONVERSION RATES
ON YOUR WEB SITE
Find out how to improve conversions on your web site, simply by listening to what your visitors are telling you!
You can find out more by contacting us using any of the methods listed below.
01865 205069
sales@oxfordwebwise.com
HOW GOOD IS YOUR WEB SITE AT CONVERTING VISITORS TO CUSTOMERS?
All your internet marketing efforts will be in vain if your web site fails to convert visitors into customers. There are many reasons why web sites fail to deliver conversions. Usability issues, such as bad design and difficult navigation, are sometimes the cause. But ineffective content, inappropriate pricing and poorly designed conversion paths are often equally to blame.
But how do you troubleshoot conversion issues?
If your web site is failing to deliver the sales and enquiries you expect, then it’s time for a 'drains up' examination of how visitors use your site - click by click by click!
TROUBLESHOOTING POOR CONVERSION PERFORMANCE
Clickpath diagnostics allow us to see how each visitor interacts with your web site on a click by click basis. Which page they land on first and where they exit. Which pages they see and in what sequence. How long they spend on each page. How they found you in the first place. Even the keywords they used to search for you.
Armed with this information, we can build up a detailed picture of how visitors to your web site behave. If visitors are having difficulty finding the information they need, or if they are failing to respond to your marketing messages in the way you expect, that will quickly become apparent from our analysis.
MARKETING STRATEGY AND SEGMENTATION APPROACH
Clickpath diagnostics can also be used to see how different visitor segments behave. This allows you to focus your marketing strategy and segmentation approach on those groups of visitors that are most significant to your business. Perhaps you need to see what visitors from a particular country or region are doing on your web site? Or you may want to troubleshoot a specific campaign (e.g. pay per click).
Ultimately, a solid understanding how visitors interact with your web site allows you to be responsive to their needs and to identify and exploit new opportunities.
CONVERSION FUNNEL ANALYSIS
If the objective of your web site is to sell your products and services directly or to generate sales enquiries, then you have probably laid a clearly defined conversion funnel for your visitors to follow. For example, you may encourage visitors to your home page to click through to a specific product page, then to add that product to a shopping cart and check out.
Conversion funnel analysis measures the effectiveness of the conversion funnels on your web site. Not only can we see how many visitors follow each stage of your conversion funnel, we can also see where visitors drop out and where they go next once they do drop out. Perhaps your web site is not providing all the information your visitors need to complete their purchase? Perhaps there are usability issues? Perhaps the shipping charge puts people off?