START TRACKING VISITORS TODAY

Using our advanced web analytics software, we can provide you with regular reports containing accurate, relevant and actionable information on how visitors behave on your site.

Reports can be provided in hardcopy, or we can give you access to your reports online, allowing you to query the information yourself.

You may already have much of the information we need for our analysis in your visitor logs. If not, we can advise on the simple changes your web site hosting company needs to make.

To find out more about the power of web analytics and how you can deploy it in your own organisation, contact us using one of the methods below.

01865 205069

sales@oxfordwebwise.com

DO YOU KNOW WHO VISITS YOUR WEB SITE AND WHAT THEY DO THERE?

With the help of advanced web traffic analysis software from ClickTracks™, we can track your web site visitors and how they behave on a visit by visit, click by click basis.

Not only can we tell which country your visitors came from, how they found you and what keywords they used, we can also trace the sequence of web pages they looked at, the time they spent on each one and whether they reached one of your conversion goals or not (e.g. made a purchase or submitted an enquiry).

HOW ARE THESE REPORTS USED IN THE REAL WORLD?

There are many applications for this type of web site analysis, but they tend to fall into one of three categories.

CAMPAIGN REPORTING

To make informed decisions on your ad spend, you need to be able to track key performance metrics for all your internet marketing activities and compare them side by side. It also helps if you can segment your campaign reports to see whether different market segments respond differently to your offers.
More on campaign reporting.

CLICKPATH DIAGNOSTICS

Being able to track how visitors interact with your web site on a click by click basis gives us a powerful diagnostic tool for troubleshooting an underperforming web site. Not only can we quickly uncover usability problems, we can also identify fundamental issues with the way your web site is delivering your marketing message. More on Clickpath diagnostics.

BUSINESS INTELLIGENCE

When an individual visits your web site, they leave behind a wealth of information on both themselves and on how they perceive your products and services. The ability to aggregate this information into statistically significant samples and to run custom queries against the results, gives us a formidable tool for mining marketing and business intelligence from your web site. More on business intelligence.

HOW DO I GET STARTED?

There is a very good chance that you already have at least some of the data we require for our reports in your server logs, so we could get started straight away. If not, we will advise on what you need to do to configure your server, web site and existing campaigns to work with our web analytics service. If you need us to work directly with your suppliers, just let us know when you contact us or complete our online enquiry form.